You may choose a company name of your choice. However, there are a few exceptions:
Your chosen name must be different to a company already incorporated at Companies House.
The name or a word contained in the name is not liable to cause offence.
The name is not ‘sensitive’ as far as Companies House is concerned http://www.companieshouse.gov.uk/about/gbhtml/gbf2.shtml#three e.g. British, National, European
In addition, some names need the approval of the Secretary of State before they can be registered. These include names which contain words prescribed by regulations and names which suggest a connection with Her Majesty’s Government, or local government.< Back to FAQ's